Privacy Policy

Overview

Metria Nutrition ("Metria," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use and share it, and the choices and rights you have regarding your data when you visit metrianutrition.com (the "Site") or purchase our products.

By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

Information We Collect

Information you provide directly:

• Name, email address, shipping address, and billing address
• Payment information (processed securely by our payment processor; we do not store full card numbers)
• Order history and customer service correspondence
• Account credentials, if you create an account
• Survey responses, reviews, or other content you submit

Information collected automatically:

• Device type, operating system, and browser type
• IP address and approximate geographic location
• Pages viewed, time spent on pages, links clicked, and referring sources
• Shopping cart contents and purchase behavior
• Cookies and similar tracking technologies (see our Cookie Policy for details)

Information from third parties:

• Payment confirmation from our payment processor
• Shipping and delivery updates from our shipping carriers
• Analytics and advertising data from our analytics and advertising partners

How We Use Your Information

We use the information we collect to:

• Process, fulfill, and ship your orders
• Manage your account and subscriptions (including auto-renewal billing)
• Communicate with you about your orders, account, or customer service requests
• Send marketing emails (only with your consent; you can unsubscribe at any time)
• Improve our Site, products, and customer experience
• Detect and prevent fraud, abuse, or security issues
• Comply with legal obligations and enforce our Terms of Service
• Personalize your experience and show you relevant content or advertising

How We Share Your Information

We share information with the following categories of service providers, all of whom are bound by confidentiality and data protection obligations:

• Ecommerce and checkout platform — to host the Site and process transactions
• Payment processor (Stripe) — to securely process payments
• Shipping carriers: USPS, UPS, FedEx, DHL, and similar carriers — to deliver your orders
• Email service provider (Klaviyo) — to send transactional and marketing emails
• Analytics providers (Google Analytics 4) — to understand Site usage and improve performance
• Advertising partners (Meta, Google Ads) — to deliver and measure advertising, including through retargeting and lookalike audiences
• Customer service tools — to manage support inquiries
• Fraud prevention services — to detect and prevent fraudulent transactions
• Legal and regulatory authorities — if required by law, subpoena, court order, or to protect our rights, safety, or property

We do not sell your personal information for monetary consideration. However, certain sharing for targeted advertising may qualify as a "sale" or "share" under California law (see "Your California Privacy Rights" below).

Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

• Remember your preferences and maintain your shopping cart
• Analyze how the Site is used
• Measure advertising effectiveness
• Show you relevant ads on other sites (retargeting)

This includes tracking pixels from:

• Meta Pixel (Facebook/Instagram advertising)
• Google Tag / Google Analytics
• Other advertising and analytics partners as deployed

For full details and your opt-out options, see our Cookie Policy.

Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

• Access — request a copy of the personal information we hold about you
• Correction — request that inaccurate information be corrected
• Deletion — request that we delete your personal information
• Portability — request your data in a structured, machine-readable format
• Opt-out of marketing communications at any time
• Opt-out of certain data sharing for targeted advertising

To exercise any of these rights, email support@metrianutrition.com. We will respond within the timeframe required by applicable law (generally 30–45 days).

Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell or share
• The right to delete personal information we have collected about you
• The right to correct inaccurate personal information
• The right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising
• The right to limit use of sensitive personal information
• The right to non-discrimination for exercising your privacy rights

To opt out of the sale or sharing of your personal information, visit Do Not Sell or Share My Personal Information.

We do not knowingly sell the personal information of consumers under 16 years of age.

To submit a CCPA request, email support@metrianutrition.com with the subject line "CCPA Request" and specify the right you wish to exercise. We will verify your identity before processing the request.

European Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and similar laws give you the following rights:

• Right of access, rectification, erasure, restriction, portability, and objection
• Right to withdraw consent at any time (where processing is based on consent)
• Right to lodge a complaint with your local data protection authority

Our lawful basis for processing includes: performance of a contract (order fulfillment), consent (marketing communications), legitimate interests (Site improvement, fraud prevention), and compliance with legal obligations.

To exercise your GDPR rights, email support@metrianutrition.com.

Data Retention

We retain personal information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements

Order and account information is typically retained for 7 years for tax and recordkeeping purposes. Marketing data is retained until you unsubscribe or request deletion.

Data Security

We use industry-standard administrative, technical, and physical safeguards to protect your personal information, including:

• TLS/SSL encryption for data transmitted to and from our Site
• PCI-DSS-compliant payment processing
• Access controls limiting employee access to personal data
• Regular security reviews and updates

No method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Children's Privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child under 16, please contact us at support@metrianutrition.com and we will delete it promptly.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party site you visit.

International Data Transfers

If you access our Site from outside the United States, your information may be transferred to, stored in, and processed in the United States. By using the Site, you consent to this transfer. Where required, we use safeguards such as Standard Contractual Clauses to protect transferred data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

Contact Us

Questions about this Privacy Policy or how we handle your data? Email us at:

support@metrianutrition.com

We respond within one business day.